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An Affluent Society?: Britain's Post-War 'Golden Age' Revisited (Modern Economic and Social History)
by Lawrence Black
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During an election speech in 1957 the Prime Minister, Harold Macmillan, famously remarked that 'most of our people have never had it so good'. Although taken out of context, this phrase soon came to epitomize the sense of increased affluence and social progress that was prevalent in Britain during the 1950s and 1960s. Yet, despite the recognition that Britain had moved away from an era of rationing and scarcity, to a new age of choice and plenty, there was simultaneously a parallel feeling that the nation was in decline and being economically outstripped by its international competitors. Whilst the study of Britain's postwar history is a well-trodden path, and the paradox of absolute growth versus relative decline much debated, it is here approached in a fresh and rewarding way. Rather than highlighting economic and industrial 'decline', this volume emphasizes the tremendous impact of rising affluence and consumerism on British society. It explores various expressions of affluence: new consumer goods; shifting social and cultural values; changes in popular expectations of policy; shifting popular political behaviour; changing attitudes of politicians towards the electorate; and the representation of affluence in popular culture and advertising. By focusing on the widespread cultural consequences of increasing levels of consumerism, emphasizing growth over decline and recognizing the rising standards of living enjoyed by most Britons, a new and intriguing window is opened on the complexities of this 'golden age'. Contrasting growing consumer expectations and demands against the anxieties of politicians and economists, this book offers all students of the period a new perspective from which to view post-imperial Britain and to question many conventional historical assumptions.


Details:
rank:
price: $54.95
bound: 272 pages
publisher: Routledge; 1 edition (May 18, 2017)
lang: English
asin:
isbn: 1138247529, 978-1138247529,
weight: 1.1 pounds (
filesize:



An Affluent Society?: Britain's Post-War 'Golden Age' Revisited (Modern Economic and Social History) Lawrence Black
An Affluent Society?: Britain's Post-War 'Golden Age' Revisited (Modern Economic and Social History) book format djvu

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Dr. Lawrence Black, DO is a general surgeon in Fort Myers, Florida. He is affiliated with Gulf Coast Medical Center and Lee Memorial Hospital.View Lawrence Black's profile for company associations, background information, and partnerships. Search our database of over 100 million company and executive profiles.The latest Tweets from Lawrence Black (lawbla). Venture Investor in 300 private companies. Got a thing for startups, FinTech, old mills and time travel. nextgenvp .
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